How To Choose Captivating Topics For Your MBA Dissertation

Millions of MBA papers have been written around the world. However, only a few capture the attention of academia. This can be attributed to the MBA dissertation topics that most students choose. There are those who have the most interesting topics that their papers are never bypassed when placed on the shelf. For others, the reverse happens. Because of a poorly crafted topic, the paper never captures the attention or imagination of any reader. This leaves the paper lying on the shelf for years.

According to experts, whether you will get an easy or difficult time in your dissertation writing depends on the topic you choose. A topic determines the type and quantity of materials you need to collect. The topic also determines the number of issues to be addressed by setting boundaries. If the topic is too wide, a lot of materials will be required.

But what conditions should topics for MBA dissertation projects meet? Here are some of the conditions.

• Strong

Choose a topic that is strong. A strong topic is one that captures the attention of academia. It shows that the writer is thoughtful and ready to experience the rigors of academic writing. Remember that the topic will determine your MBA dissertation structure. For instance, the structure for a compare and contrast paper is different from a descriptive paper. If the topic can help you achieve the required structure, then it is strong enough.

• Relevant

A reader must automatically place your paper within a specific academic field by just looking at your topic. For instance, there should not be confusion whether your paper is in math or physics by the virtue of the two having common topics. Relevance is also viewed in terms of your level of study. Ensure that the topic is fit for a paper in PhD. Get dissertation help from your tutor or a professional assistant to craft a relevant topic.

• Fresh

Choose a topic that is new and refreshing to readers. Avoid the old topics that have nothing new to add to academia. Such topics will cause people to always bypass your work on the shelf. Here are fresh MBA dissertation topics in marketing that will make your paper captivating to read.

1. Psychology of branding
2. Truth vs marketing hyperbole
3. The value of outsourcing your marketing department
4. Digital space and the changing face of marketing
5. Localized language in marketing
6. Product endorsement in an increasingly personality-sensitive world
7. Social media marketing
8. When choice of images or words turns against you
9. Maintaining contact with customers without being a bother
10. New technologies in phone marketing

There are excellent MBA dissertation assistance apps that help you to generate captivating titles. By spinning words using the apps, you will get fresh and ingenious topics for your paper. Consult your supervisor to ensure that the topics meet the required academic standards.